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July 18, 2007
Information is Power
Information is Power
By Doug Davis
Affiliate Manager
CPA Empire
In today’s information age, people want to be informed about the products they are purchasing, rather than simply sold on them. The Internet is the perfect medium to provide consumers with valuable information to help them make a decision to buy, along with the opportunity to complete that purchase. Affiliates are in a unique position to take advantage of this communication dynamic. Many Affiliates have seen the benefits of providing honest appraisals or reviews of advertisers’ products and then allow consumers to respond to those offers that best meet their needs.
As an Affiliate, you have the opportunity to work with a variety of different advertisers to promote their products. You aren’t restricted by loyalty or business relationship to any one specific product or service. This places you in a great position to provide reviews and other information about the products & services you promote to help consumers make educated decisions on the offers they respond to and the products they buy. There are a variety of ways you can provide this kind of pre-sell information.
Here’s a list of helpful hints to help you develop effective pre-sell copy:
· Build your credibility and create trust with your prospective customer through relevant content. This can be done by including testimonials from previous customers or giving reviews of the products with both positive and negative feedback.
· Get creative when explaining how and why the product or service will benefit the prospective costumer. Take a genuine interest in the offers you are promoting and your engagement will come through to the consumer.
· Present the information about the product or service you’re promoting in a clear and concise manor.
· Include links to the offer throughout your write-up of the product or service.
· Give the prospective customer several choices, instead of pushing just one product. Compare the different products or services you’re promoting and let the consumer decide which one best meets their needs.
· Avoid taking too much of a hard-sell approach in your copy. If you push too hard, the consumer may see the information you are providing as pure sales copy
Posted by Tom at July 18, 2007 03:20 AM