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August 30, 2007
Search Engine Marketing- Automatic directory submission
By Jazette Pester
Senior Affiliate Manager
CPA Empire
Why submit to directories?
Spend a little time researching Search Engine Optimization (SEO) on the Internet and you will soon realize that directory submission is a great way to gain incoming links to your website and increase link popularity. Changes to Google’s algorithms made earlier this year mean that reciprocal links no longer bear as much weight/importance as they used to. This means that gaining one way inbound links is now the emphasis when increasing link popularity. Submitting a website to directories to be included in the listings is a great way to achieve one way inbound links.
Automatic submission:
Search engines use inbound links within their algorithms as a way to determine the importance of a website. Google’s Page Rank formula is based on the authority of websites, the idea being that the more inbound links a website has the more authority it holds. However, search engines do not like efforts made by website owners to artificially increase the link popularity of a website. This is why automatic submission or software generated submissions are not likely to produce positive results. Submitting your website to thousands of directories in a short amount of time will actually have a detrimental effect on your website’s position in the search engine ranking pages (SERPs).
When embarking on a link building campaign keep the following in mind:
* The process must be done manually.
* Do not dramatically increase the number of inbound links in a short period of time.
* Remember to use keywords in the anchor text (link title).
Posted by Tom at August 30, 2007 03:34 AM