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October 15, 2007
10 Ways to Increase Your AdWords Quality Score
By Jazette Pester
Senior Affiliate Manager
CPA Empire
1) Split Keywords into Smaller, More Targeted Ad Groups
Use the keyword grouper tool in AdWords editor to group keywords into 15 groups of 20 related keywords.
2) Create Relevant Ad Copy for Each Group
Create an ad creative for each keyword group using the common grouping denominator.
3) Optimize Creatives
Run split test on all ads. After a week, choose the best performing creative and delete the others. Try to increase the CTR (Click-Through-Rate) by working on variations of that creative.
4) Experiment with Matching Options
Add exact match and phrase match keywords to each ad group and chose which of the three has a better quality score and lower minimum CPC (Cost-Per-Click) and delete the other two matching options.
5) Meta Tags
Add the best performing keywords to the meta tags on each of your pages. Also, use the EXACT ad text from the best performing creative in the meta description. Use the BEST PERFORMING and MOST DESCRIPTIVE keyword as the title tag.
6) Make Sure Google Thinks You Are Relevant
Use the Site-Related Keywords tool to make sure that Google views the landing page as being related to the keywords that are targeted.
7) Implement Keywords
For each page, implement most of the keywords into the copy.
8) Split Test Landing Page
Set up a multi-variant test to split test the landing pages and test conversion rates. Google Analytics has an excellent write up on the major elements that can effect conversions. Multi-variant testing is very important.
9) Essential Site Pages
Add the privacy policy as well as creating and adding an informative “about us” page, a “terms and conditions” page, a “newsletter” page, and a new “contact us” page.
10) Link Building And SEO
Run a manual deep link building campaign using the highest performing keywords (Volume AND Conversion Rate). Not only does this help quality score but also helps with the organic SEO campaign in the coming months. Also submit a Google sitemap.
Posted by Tom at October 15, 2007 01:51 AM