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October 01, 2007
Recalls…Recession...Reality
By Shane Graper
Network Affiliate Manager
CPA Empire
You may remember the three Rs from elementary school: reading, writing and arithmetic, but I have three new Rs for you. They are recalls, recession and reality. In the news lately we’ve all heard about the various recalls from Chinese manufacturers, as well as the threat of an impending recession. These recent headlines will almost certainly have a huge impact on the way consumers spend their hard earned dollars over the rest of this year. However, these headlines don’t have to have a negative impact on your online marketing.
Mortgage offers are continuing to decrease in popularity with advertisers, and fears are growing about the lead quality on offers for toys that may potential be recalled. Based on these recent developments affiliate marketers need to look for new opportunities that these issues are creating.
For example, the seller of a home lead testing kit has seen a significant increase in sales. That product will hopefully be available to the affiliate world in the near future. A personal prediction of mine is that the American consumer will be searching for American manufactured toys during this year’s holiday season, in an effort to avoid the Chinese toy recalls. Affiliate marketers can take advantage of this by promoting more American made toys and making sure to mention their origin in marketing messages.
After doing some reading about what experts believe is in store for the mortgage industry, I am drawn to another potential market – credit unions. These companies are enjoying the positive spotlight, as of late. While they may not offer as many services as your current bank offers, there may be benefits that outweigh some of these negatives. With that in mind, credit union offers may become strong performers in the months ahead.
Remember that as market changes negatively affect one industry or type of product, they almost always open the door to allow others to grow. As a marketer, the key is to stay ahead of the curve and look for those offers that have a chance to develop under the new market conditions. If you do that, you will find opportunities, where other marketers find dead ends.
Posted by Tom at October 1, 2007 03:02 AM