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October 29, 2007
The International Opportunity
By Jason Jugert, Senior Affiliate Manager
CPA Empire
International Traffic.
Up until recently, international traffic held very little value to most U.S. based Affiliate Networks, Advertisers or Affiliates within the CPA marketing industry. Very few offers even accepted international traffic, so when an international click came in, most of the time it was redirected to one single non-targeted offer that performed terribly. It was almost unheard of to actually promote an international offer. In the last few months the tables have turned and the international arena has become one of the hottest markets in the Affiliate marketing space.
Finally, these offers and data are starting to become highly sought after commodities. This is very evident when you log into many networks and see special sections dedicated to international offers. Suddenly a common question from Affiliate Managers to new Affiliates is, “do you have any international traffic?” I think that this trend will continue to grow, and as time goes on international CPA advertising will become as large as the U.S. CPA marketing industry. Affiliates, Advertisers and Networks need to learn how to market to this traffic in order to take advantage of this great opportunity. The key is to get into the international market early, in order to be ahead of the curve.
In a short time the amount of international offers available to Affiliates has multiplied ten fold. New Advertisers are emerging and many Affiliates are starting to pay more attention to this area. The United Kingdom, Canada, Germany and Australia are just a few countries that have become very popular with U.S. marketers. This list will only continue to grow as opportunities arise to tap into other large, untapped markets. There are already a few offers for China, Brazil and Italy, and more demand is starting to emerge. The opportunity to market CPA offers to these countries is seemingly endless with many of them having even larger populations than the U.S. Some of these countries are also ahead of the U.S. in adopting certain new technologies (like mobile) and are setting trends in fashion, music, and retail space that have yet to make it to the U.S. These countries offer a huge opportunity for internet marketers. The consumers are educated, well aware of the latest trends, technologically savvy, and they will only continue to grow in these areas as time goes on.
It is vital as an Affiliate, Advertiser or Network to include the emerging international markets as a part of their current and future business plans. In order to do this, it is necessary to study and learn the attitudes, styles, likes and dislikes of the foreign consumer to properly market to them. Affiliate Marketers must also pay attention to the variation in laws and marketing practices of these international countries. Networks have to be looking for Advertisers with international offers and tracking ability, and Affiliates must find international traffic sources and data to be successful.
As we have seen over the past few months, the international arena is exploding and will only continue growing. As a CPA marketer, this is a huge opportunity to take advantage of a new market and a must for anyone looking to grow their business.
Posted by Tom at October 29, 2007 06:19 AM