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October 03, 2007
Why Running Offers When they Are Fresh, is Best
By Mike Fawcett
Affiliate Manager
CPA Empire
Just like bread and french fries (mmm french fry sandwich) CPA offers are best served fresh and piping hot. Usually, we as Affiliate Managers can tell when an offer comes out whether it is going to be a hot one. Either the offer has already been tested by the company providing it, or it was tested by CPA Empire. Did I mention that we know the characteristics of a great offer? So when we say something is hot, usually that means that statistically the early adopters are going to make money for at least the next few weeks.
If you get around to promoting the offer three or four weeks later, the conversion may have substantially lowered. The result – you have missed out on the big money.
Some of the reasons that offers slow down include:
1. The offer is brand new and no one has seen anything like. Therefore, the offer converts well for its novelty, but as the public begins to see it more and more they are not clicking on it as much.
2. For emailers, the suppression files begin to grow from the day the campaign begins as people opt out of receiving the offer.
3. As more people sign up for the offer, fewer potential customers are available.
4. On PPC, bidding on keywords for the campaign is likely to increase, with the ensuing bidding wars driving up the prices and making profit margins shrink.
5. In the first couple weeks, the offer is working it’s way through the other affiliate networks so it is getting even more exposure and saturation to potential customers.
I have seen it time and time again, that the early marketer does indeed get the worm in this business. If you know how to look out for the signs of high performing offers and you know your market, you can get on the money train with a great seat. Your quickness to act can mean the difference of about 10% on your conversion rates within the first few weeks. The moral of the story: fresh offers, like fresh food, are going to be the best.
Posted by Tom at October 3, 2007 06:30 AM