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November 05, 2007
Judging a Book by its Cover
By Brittany Bankston, Pending Affiliate Analyst
CPA Empire
In today’s society, more and more people are saying that looks aren’t all that matter. Well, in the case of website design, that may not be so true. A misconception that too many people have is that if they simply create and host a web page, people will visit, stick around, and also come back again. Unfortunately that is rarely the case. While we could talk all day about getting visitors to your site, I want to focus on getting them to stick around once they get there – and potentially come back for return visits.
Content plays a key role in driving a person to a specific web site and is definitely important in keeping them there. Most consumers go online looking for some particular information, product or activity, and making YOUR site the one they visit is the goal.
· Always keep your target audience in mind. If your site is focused on movies, don’t get too far off track by including content about music or some other unrelated topic. You can always create other sites about these topics and link them all together.
· Provide useful information that is unique, easy to understand, and that educates the visitor.
· It’s nice to have visitors and keep them entertained, but you probably want your site to generate some revenue, as well. So you want to make sure you include offers on your site that are relevant to the content and to your visitors.
· Also, it is important to keep the content updated. People tend to be attracted to what’s new, so if the site has too much old information posted, they are likely to move on to another page that is more up-to-date.
Adding images to the site also compliments the content. Images help to engage users something more than just text. However, there are some guidelines.
· Remember not to overload the site with meaningless graphics just to fill up space.
· White space – or negative space – is essential for guiding your readers’ eyes from one point to another.
· Make sure the color scheme is easy on the eyes. (i.e. don’t have a red background with lime green text.)
· Adding keywords to the image tags can also help to improve your organic search engine rankings. The spiders will take note if the images are titled properly and including the keywords can help lower your bid amounts.
Following these basic guidelines will help you to get the most out of your web pages.
Posted by Tom at November 5, 2007 02:44 AM