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November 29, 2007
The Importance of the Affiliate - Affiliate Manager Relationship
By Kristin Sanders, Affiliate Manager
CPA Empire
As a relatively new Affiliate Manager, I have learned that there is more to being successful in this business than just becoming knowledgeable about the industry. While expertise is a valuable tool, perhaps the biggest key to success is developing strong relationships with your Affiliates – built on trust and open communication.
A good relationship between an Affiliate and an Affiliate Manager enables both to work together closely and exchange ideas freely. To be a successful Affiliate Manager, you need feedback from your Affiliates on what they are running, which offers are working and which aren’t, how they are marketing, and what their goals are. This information is vital to ensuring that you are providing the best recommendations on which offers to run. This kind of feedback also helps identify new offers that Affiliates are looking for that can be brought into the network.
As an Affiliate, you will always know your business better than any Affiliate Manager you work with, no matter how experienced they are – because it is your business. Your objective should be to educate your Affiliate Manager about your business and your goals. The more they know, the better job they will do in recommending new campaigns and other initiatives that can help you increase response and drive more revenue.
Posted by Tom at November 29, 2007 02:21 AM
Comments
Kristin
I agree completely. AFter all its still about making a connection so every one gets a win-win situation.
I have been driving traffic for a number for years and have recently found cpaempire and your approach looks rather refreshing.
I have struggled with networks who hide behind email or do no engage me and we both lose out.
So I am looking forward to working with your network.
Steve Shepherd
Posted by: Steve Shepherd at November 30, 2007 08:25 PM