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December 03, 2007
Personalization and Comfort in Affiliate Marketing
By Jason Venters, Affiliate Manager
CPA Empire
Examples of personalization are all around us. Ringtones, screen savers, websites, and blogs are just a few ways in which we personalize some of the electronic or online things in our life. Part of the reason we personalize these items is to give ourselves a sense of comfort with our environment. As consumers become more and more used to personalizing their own online interactions, it is important for marketers to do everything they can to add a similar sense of personalization to their advertising efforts. Working online doesn’t provide marketers with the luxury of talking to their customers face-to-face, but there are plenty of ways to leverage the online experience to provide a more personal and comfortable experience for the consumer. Here are a few things to keep in mind when putting together your marketing campaigns.
Email:
Use your data and email client to personalize the email. I know this seems like Online Marketing 101, but this is a simple step that many marketers forget to utilize. Putting a first name in the subject line and body of the email will stick out and catch the recipient’s eye. If the first name isn’t available, using the recipient’s email address instead can also be effective. Personalizing your email will improve your recipients comfort level and in turn, improve your response rates.
Search and Websites:
While search and websites can’t be personalized in the same way as email, there are various methods that can increase consumers’ comfort level. User friendly landing pages that are clean, clear and easy to navigate are a key first step toward increasing consumer comfort. The user should know what’s being sold and where they need to provide information. A prominently placed contact page and privacy policy can also help provide consumers with a stronger sense of security.
While communications over the Internet can’t replace true one-on-one personal interaction, looking for ways to utilize personalization in the communication and sales process will only enhance your consumers’ comfort level – which can lead to better response and increased revenue.
Posted by Tom at December 3, 2007 02:57 AM