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December 17, 2007
Solving the "www" Mystery
By Laura Nielsen, Affiliate Manager
CPA Empire
Many webmasters (particularly new ones) are puzzled about the difference between domain names with “www” at the forefront and those without. These days, if you purchase a domain name, you automatically get a redirect from the “www” address to the “non-www” address site, or vice versa with your purchase. In other words, you won’t have to worry about the competition snagging up one version while you own the other. Buying one effectively buys both. However, that doesn’t mean you don’t have anything to worry about.
When you are using your link building campaigns, you need to pick one or the other to work with and focus on that site. All of your links need point to that one domain. Otherwise, you’re dividing your links and destroying your link popularity. For example, if you have 100,000 links, with 50,000 pointing to “www.imbrandnew.com” and the other half of your links pointing to http://imbrandnew.com; consequently, you’ll only have a link popularity of 50,000. Being certain that all of your links point to the exact same domain name can double your link popularity (as compared to splitting the links). This makes a huge difference in the grand scheme of things. Link popularity helps to determine where you appear in search engine rankings, and also affects your overall page ranking.
Lesson learned: Splitting your links between these two website domains could cost you significant business.
Posted by Tom at December 17, 2007 02:41 AM