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December 27, 2007
'Tis the Season for Offline Advertising!
By Jazette Pester, Senior Affiliate Manager
CPA Empire
The holidays are an amazing time of year for stores, advertisers and manufacturers alike. From the buying frenzy of Black Friday and early morning sales, to the hype of Cyber Monday and the last minute gift dash on Christmas Eve. . . it's a dream month for marketers.
Because we are in the online space, it's fairly easy to overlook "real world" marketing opportunities. But there are offline opportunities all around us for online campaigns.
Take our Sent by Santa campaign for example. This campaign is gaining exposure everywhere. I’ve seen it in my email inbox and when I Google “Santa Letters.” It appears the keyword bidding wars have begun. This is also a perfect campaign to consider for some offline advertising.
First, you need to find a related domain that is easy for people to type in. Asking the end user to type in an affiliate link usually doesn't go over so well. You can either Iframe the web page, if the advertiser permits it, or simply redirect your domain to your affiliate link.
Then create the advertising. An easy and inexpensive way to get the word out is by making posters. Create attractive flyers with the banners provided, or even a rendition of the landing page. Talk to daycare centers about distributing the fliers to families who use their services. Stick them up at your local grocery store or gas stations. Wherever parents might be visiting, you can put up a poster.
Another option is to buy print space. An inexpensive way to do this is to call your small local newspapers. Most communities have them and the advertising is considerably less expensive than marketing in a larger city or national newspaper. Don't forget college publications as well. Many co-eds have younger siblings or even children of their own and are excellent prospects for this type of offer.
There are so many different ideas and cost effective options for offline advertising this holiday season. Why not give it a try?
Posted by Tom at December 27, 2007 04:44 AM