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February 05, 2008
Taking Advantage of the Season
While the Internet changes at incredible speed, there are some tried and true marketing tactics that continue to be effective. One of those is to take advantage of the season or upcoming holidays to boost traffic and drive revenue. With Valentine’s Day right around the corner, this is certainly a great time to enhance your marketing programs with some offers that leverage the greeting card holiday.
In addition, it always makes sense to see if certain offers perform well during the same season, year after year. With February just getting kicked off, there are still plenty of consumers focusing on their New Year’s resolutions to go back to school, or find that special someone. Try to find ways to get some of these kinds of campaigns into your marketing mix.
Don’t forget to keep an eye on current events, either. You can’t watch the news without hearing about the economy and housing markets. Look for offers that tie into what consumers are hearing and thinking about every day.
Talk to you Affiliate Manager about offers in all of these categories that can really help take your revenue to the next level in 2008.
Posted by Tom at February 5, 2008 02:43 AM