« CPA Empire® Weekly Newsletter – April 25, 2008 | Main | CPA Empire® Weekly Newsletter – May 2, 2008 »
April 30, 2008
Riding the Recession
Whether or not all the experts agree if we are in a recession, it’s safe to say that the U.S. is in the middle of an economic downturn. Home sales and the stock market are down – unemployment and gas prices are up. What can you do to make sure you ride through the current economic climate with your revenue intact?
Remember that consumers will still spend money online – they just may spend it on different products and services. Look for offers that are “recession proof” or that actually perform better when times are tough. With so many consumers facing a credit crisis, debt relief and other financial offers may start performing better than ever. The foreclosure market opens up a tremendous opportunity for investors, so certain real estate offers could also generate plenty of responses. When the economy is bad, many consumers will be looking for low-cost opportunities to boost their spirits, so various entertainment offers (especially on lower ticket items) may also take a jump.
The point is that a sub-par economy doesn’t mean that every offer produces poor results. There are plenty of campaigns that will either be unaffected or actually may become more profitable. The key is to test new offers and watch your metrics very closely.
If you take the time to look for and test the right offers you may find the silver lining in a recession.
Posted by Tom at April 30, 2008 02:27 AM