June 16, 2008

Media Breakaway, LLC Announces Arbitrator's Award is 95% Less Than Demanded by MySpace

Westminster, CO June 13, 2008 - Media Breakaway, LLC, today announced that an Arbitrator has released a final ruling in the proceedings between MySpace, Inc. and Media Breakaway, which originated in January, 2007. The final award in favor of MySpace was 95% less than the amount demanded by MySpace, as the Arbitrator determined that "MySpace's demands are so disproportionate to proven actual damages, or Media Breakaway profits."

The Arbitrator ruled that while Media Breakaway should be held responsible for a number of unsolicited commercial bulletins sent to MySpace users in violation of MySpace's Terms of Use, the company could not be held responsible for the actions of certain affiliates who violated Media Breakaway's own affiliate terms and conditions.

"We respect the Arbitrator's findings regarding violations of MySpace's Terms of Use by certain rogue affiliates, particularly during 2006 when the concept of social networks was still developing. We acknowledged early on in this process that our Company should not profit from the sending of unsolicited commercial bulletins to MySpace users and offered to return any such profit to MySpace, and we repeatedly offered to work with MySpace to resolve mutual concerns," said Steven Richter, President and General Counsel for Media Breakaway.

Among the findings of the Arbitrator was the fact that the Company has "changed its policies and procedures over time, in dealing with affiliates...and other internet marketing issues". The Arbitrator also singled out the contributions of several key Media Breakaway team members in the development and improvement of the Company's compliance practices.

"We appreciate the Arbitrator's acknowledgement of the many steps we have taken as a company over recent years to improve our compliance practices and our methods of monitoring the activities of our affiliates," said Richter. "Our goal is to continuously enhance our compliance programs and exceed what is required by law and industry best practices."

"We are pleased to put this matter behind us, as we look toward the future to work with online companies to help define and implement advertising best practices for our industry," said Richter. "We firmly believe that positive changes in the online marketing industry come about through cross-industry cooperation and not through costly litigation."

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Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. CPA Empire®, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks in the industry, providing its advertisers and affiliates with unparalleled service and support to help them drive sales and revenue. DataOverdrive, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit www.MediaBreakaway.com, www.CPAEmpire.com or www.DataOverdrive.com.

Posted by Tom at 01:18 AM | Comments (1)

June 10, 2008

Breakaway – 2 Months Away!

The third annual CPA Empire® Breakaway Conference is only two months away and this year promises to be the best event yet. We are hard at work putting the final touches on the agenda and have plenty of great surprises planned. From our keynote speaker, Declan Dunn, to our expanded Affiliate Roundtable Discussion, to our closing night VIP party - the 2008 Breakaway will have something for every attendee to enjoy.

For more information about the Breakaway, visit www.CPAEmpireBreakaway.com or contact your Affiliate Manager. We hope to see you in Denver this August!

Posted by Tom at 03:11 AM | Comments (0)

May 20, 2008

Earn Your Way to the Breakaway!

There are just over two weeks to go in this year’s Earn Your Way to the Breakaway Contest! If you haven’t already earned your way to the conference, you still have time. Click here for full details on how you can earn a trip to attend the Breakaway – on us!

This year’s Breakaway Conference promises to be the best one yet – with two days of great educational sessions, panel discussions, and networking events. Our most popular session – the Affiliate

Roundtable Discussion – will be back in an expanded format and we have taken our networking events to a new level. Don’t miss out on your chance to join over 100 top performing Affiliates, Advertisers, and the CPA Empire® team in Denver this summer.

For more information about the Breakaway Conference, be sure to visit www.CPAEmpireBreakaway.com. We hope to see you in Denver this August!

Posted by Tom at 01:42 AM | Comments (0)

May 14, 2008

Media Breakaway, LLC Announces Declan Dunn as Keynote Speaker for the CPA Empire® Breakaway Conference

WESTMINSTER, Colo.--(BUSINESS WIRE)--Media Breakaway, LLC, a pioneer in the performance-based online marketing industry, today announced that Declan Dunn (a pioneer in the online marketing industry) will deliver the keynote address at this year’s CPA Empire® Breakaway Conference, August 7-8 in Denver, CO.

The Breakaway Conference is a unique event in the affiliate marketing industry, bringing over 100 top performing affiliates, advertisers, and other online marketing professionals together for two days of educational sessions and networking opportunities. 2008 will mark the third year for the annual conference, which has become one of the most exclusive and talked-about event in the industry.

Declan Dunn, founder of Dunn Direct Marketing and one of the most sought after speakers in the industry, will deliver this year’s keynote address on the growing influence of social media on affiliate marketing.

“We are thrilled to have Declan deliver our keynote address and get the Breakaway off to a great start with his incredible enthusiasm and industry knowledge,” said Steven Richter, President and General Counsel of Media Breakaway. “Declan played an integral part in making last year’s conference such a huge success and everyone in attendance is in for a great experience again this year.”

One of the most unique aspects of the Breakaway Conference is that the majority of the affiliates in attendance have actually “earned their way” to the event. The company holds a contest each year that allows affiliates to earn a complimentary trip to Denver, hotel accommodations, and conference passes, based on their revenue productivity leading up to the big event.

“One of our goals for the Breakaway Conference is to create an environment that promotes the open exchange of information between our attendees, allowing them to help each other achieve greater success. Last year, we introduced a set of roundtable discussions focusing on Email, Search, and Testing & Optimization which were incredibly popular and produced incredible response from everyone who attended,” Said Richter.

Last year, attendance at the Breakaway grew by over 50% from its inaugural event in 2006. In 2008, the conference will continue to grow, but only slightly. “Based on feedback from our attendees at the past two conferences, we don’t plan on dramatically increasing the number of people at this year’s event,” said Richter. “Our affiliates told us they really appreciate the intimate nature of the Breakaway, which lets them feel comfortable sharing information and helping each other become more successful. With that in mind, we plan on keeping attendance limited to maintain this exclusive environment.”

More news about the Breakaway Conference session agenda and information regarding some of the networking activities will be announced in the weeks ahead.

Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. CPA Empire®, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks in the industry, providing its advertisers and affiliates with unparalleled service and support to help them drive sales and revenue. DataOverdrive, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit www.MediaBreakaway.com, www.CPAEmpire.com or www.DataOverdrive.com.

Posted by Tom at 07:23 AM | Comments (0)

May 07, 2008

CPA Empire® Breakaway Conference Update

CPA Empire® Breakaway Conference
August 7-8, 2008

The Breakaway Conference is only a few months away and we are hard at work making sure this year’s event is the best one yet. In the upcoming weeks, we will be letting everyone know more about some of the great networking activities and educational sessions we have planned for the conference.

This week, we are excited to announce our keynote speaker for the Breakaway Conference 2008. Declan Dunn, founder of Dunn Direct Marketing and one of the most sought after speakers in the industry, will deliver this year’s opening address discussing the growing influence of social media on affiliate marketing.

“We are thrilled to have Declan deliver our keynote address and get the Breakaway off to a great start with his incredible enthusiasm and industry knowledge,” said Steven Richter, President and General Counsel of Media Breakaway. “Declan played an integral part in making last year’s conference such a huge success and everyone in attendance is in for a great experience again this year.”

Last year, attendance at the Breakaway grew by over 50% from our inaugural event in 2006. In 2008, the conference will continue to grow, but only slightly. “Based on feedback from our attendees at the past two conferences, we don’t plan on dramatically increasing the number of people at this year’s event,” said Richter. “Our affiliates told us they really appreciate the intimate nature of the Breakaway, which let’s them feel comfortable sharing information and helping each other become more successful. With that in mind, we plan on keeping attendance limited to maintain this exclusive environment.”

Stay tuned to your weekly Affiliate Newsletter in the weeks ahead for more news about the Breakaway Conference. Don’t forget that the Earn Your Way to the Breakaway Contest runs until the end of this month! For more information on how you can earn a trip to Denver to attend the conference, click here.

We hope to see you in Denver this August!

Posted by Tom at 01:38 AM | Comments (0)

April 22, 2008

Welcoming Katie Math to the CPA Empire Team!

Katie started with CPA Empire® on April 14th and we are excited to have her on the team as our newest Pending Affiliate Analyst. Welcome Katie!

Posted by Tom at 01:47 AM | Comments (0)

April 02, 2008

Dynamic Dolphin - A Value Added Service from CPA Empire®

At CPA Empire®, we are truly More than a Network. We provide a variety of special, value added services to help you grow your business.

Through our strategic partner Dynamic Dolphin, a domain name registrar, we offer our Affiliates exclusive discounted pricing on a variety of domain registration and website hosting services. Below are just a few of the ways that Dynamic Dolphin can help you take your business to the next level.

Domain Registration – Special discounted rates for our Affiliates and Advertisers makes Dynamic Dolphin one of the lowest cost domain registrars available. Our clients also have access to powerful bulk registration and management tools. Free privacy protection is included with every domain name purchased.

Website Hosting – With a variety of plans to accommodate any domain owner’s needs, all of Dynamic Dolphin’s plans offer 5 domain aliases, web based DNS management, up to 100 ftp users, web traffic reporting and much more!

Website Builder – Dynamic Dolphin’s website builder includes everything that you need to get your website up and running on the Internet. From simple one page brochures to robust e-commerce websites, these packages allow novices to create and manage unique high quality websites.

Managed DNS - Take complete control of your DNS records for your domain name. Dynamic Dolphin’s Advanced Managed DNS service gives you the ability to completely manage all resource records for your domain name.

For more information on Dynamic Dolphin and how you can take advantage of these great discounted services, contact Kacy Manning at admin@dynamicdolphin.com or 720-929-2482.

Posted by Tom at 04:00 AM | Comments (0)

March 31, 2008

Earn Your Way to the Breakaway!

CPA Empire® Breakaway Conference
August 7 - 8, 2008
Denver, CO

At CPA Empire® we truly appreciate all of our Affiliates’ hard work in promoting our Advertisers’ offers. As a way of saying thank you, we are providing you with the opportunity to attend the 2008 Breakaway Conference on us!

Over the past two years, the Breakaway Conference has become one of the most talked about events in the Affiliate Marketing industry. This year’s Conference will bring you even more opportunities to network and learn from other successful Affiliates and online marketing experts. Our goal is to help every attendee gain valuable insight that can help you grow your business!

The Earn Your Way to the Breakaway Contest gives you the chance to earn a trip to Denver for you and a guest, to join us for two days of valuable networking and educational opportunities. We will arrange your flight and hotel accommodations. All you need to do is bring your ideas and your enthusiasm!

Earn a trip to the Breakaway Conference based on your revenue productivity. The more you earn, the greater your reward!

Three Reward Levels

Level 1
Earn $5,000 - $9,999 in Eligible Commissions
1 Full Conference Pass

Level 2
Earn $10,000 - $49,999 in Eligible Commissions
1 Full Conference Pass
Airfare for 1 Person (up to $800/person)
2 Night Hotel Accommodations for 1 Person

Level 3
Earn $50,000+ in Eligible Commissions
2 Full Conference Passes
Airfare for 2 People (up to $800/person)
2 Night Hotel Accommodations for 2 People

Participating in the Earn Your Way to the Breakaway Contest is simple. All active Affiliates in good standing with CPA Empire® are automatically entered. We will tally up your total revenue between April 1, 2008 and May 31, 2008 and notify you if you have qualified for one of the three reward levels. It’s just that easy!

We look forward to having you join us in Denver this summer for this elite event. For more information on the Breakaway Conference, please visit www.CPAEmpireBreakaway.com.

Please click here for complete contest rules. If you have any questions about the Breakaway Conference, please contact your Affiliate Manager or Tom Wozniak, Director of Marketing, at 303-920-7930 or tom@mediabreakaway.com.

Posted by Tom at 08:41 AM | Comments (0)

March 28, 2008

CPA Empire® St. Patrick's Day Talent Show

Posted by Tom at 02:52 AM | Comments (0)

March 26, 2008

Welcoming New CPA Empire® Associate Affiliate Managers

Media Breakaway, LLC is a pioneer in the performance-based online marketing industry. Since 2001, our mission has been simple: to generate the best sales possible for our clients. With this in mind we have created and filled three new positions within CPA Empire®.

On Monday March 10th, three new Associate Affiliate Manager's started with CPA Empire®. Dan Perkins, Jonathan Olson and Will Charland will be working with their respective Senior Affiliate Managers in a new training program which has been designed to educate our new employees on the growing industry of Affiliate Marketing.

Welcome Dan, Jonathan and Will!

Posted by Tom at 01:46 AM | Comments (0)

March 18, 2008

Calling All Experts

We are always looking for ways to improve our CPA Empire® Affiliate Newsletter and CPA Empire® Blog to provide all of our readers with more valuable content and information. One of our most valuable resources for that kind of content – is you! Where do you think the online marketing industry is headed? What is the potential of mobile marketing for Affiliate marketers? Which industry conferences and trade shows really help you grow your business? If you have opinions on these or any other issues affecting the Affiliate Marketing industry, we want to hear from you.

Articles can be relatively short or more in-depth, depending on your subject. Either way, we would like to share your views with the rest of our readers. Help us make our Newsletter and Blog the most valuable in the industry.

Submit your articles and story ideas to Jaclyn Charles (JCharles@MediaBreakaway.com

Posted by Tom at 01:42 AM | Comments (0)

March 04, 2008

Back in Denver

After three days in Las Vegas attending Affiliate Summit, our team has recovered and is back into the swing of things here in the office. It was great to see so many of our Affiliates and Advertisers and enjoy a few hectic days of networking and conference sessions. Missy and Shawn always put on a great event and this year was no exception.

It’s amazing to think how the show has grown in just a few short years. It doesn’t seem like that long ago when it was just a relatively small group of people getting together for the first time to talk about Affiliate Marketing. As of this year, the show has grown to nearly 3,000 attendees, 120 exhibitors and three full days of sessions and activities.

Not surprisingly, the growth of the show mirrors the growth of the Affiliate Marketing industry itself. We have seen Affiliate Marketing become a billion dollar worldwide industry with no end in sight. It’s been quite a ride so far and the next few years should hold plenty of surprises as our industry continues to evolve.

Posted by Tom at 03:24 AM | Comments (0)

March 03, 2008

Welcoming Bobby D'Onofrio, Cydney Moora and Jennifer Conlon to the CPA Empire® Team!

Posted by Tom at 03:26 AM | Comments (0)

February 22, 2008

Vegas Baby!

We are gearing up for another great Affiliate Summit in Las Vegas next week. If you are heading to the show, be sure to stop by the CPA Empire® booth (#210) and say hello. We are bringing our biggest group ever to the show and we hope to see you there!

Who's Your Favorite CPA Empire® Affiliate Manager?

While the upcoming Presidential campaign may be getting most of the headlines, we will be holding our own special election during Affiliate Summit to select the top Affiliate Manager at CPA Empire®…and you get to decide the winner! Stop by our booth (#210) or catch up with one of our Affiliate Managers to learn more about this unique contest and make your voice heard. One lucky voter will be selected to win an iPhone! While we haven’t scheduled any debates among our contenders, you can be sure that each Affiliate Manager will be campaigning for your vote.

Visit www.cpaempire.com/rules.html for complete contest rules.

See you in Vegas next week!

Posted by Tom at 05:49 AM | Comments (0)

February 19, 2008

Affiliate Summit - West 2008

Are you heading to Las Vegas for ASW '08? If so, be sure to stop by our booth (#210) to say hello. We are sending a big group from CPA Empire® and Media Breakaway and we are looking forward to meeting with many of our Affiliates and Advertisers. We will also be running some great contests that you won't want to miss. We hope to see in you Vegas!

Posted by Tom at 02:35 AM | Comments (0)

February 06, 2008

Media Breakaway Makes A Difference

During this year’s holiday season, Media Breakaway launched this new program, to provide support for charitable organizations and other groups within the local Denver community. The first part of the program included becoming involved with a local Salvation Army post in a low-income Denver neighborhood. The Company gave support in a variety of ways, including ‘adopting’ 7 local families by providing them with food, clothing, and other Christmas gifts. Media Breakaway also gave toys to well over 100 children through the combination of a Giving Tree program and additional donations that were distributed to local children. In addition, over 30 employees gave their time to help with the Salvation Army’s annual Christmas Party and gift distribution activities.

“Finding ways to give back to the community is one of the most valuable and rewarding activities that any company can undertake,” said Steven Richter, President of Media Breakaway. “We are thrilled to offer our support to the Salvation Army, helping to make the holidays a little brighter for many local families in need.”

“We believe that one of the most important aspects of our community involvement program is that it gives our employees the opportunity to donate their time and really become involved with some very worthy charities,” said Mr. Richter.

Encouraging and supporting employee involvement in the community is central to the Media Breakaway Makes a Difference program. During the holidays, George Avery, Director of CPA Empire® (a division of Media Breakaway, LLC) organized a toy drive for Denver’s Children’s Hospital. The toy drive gained wide support throughout the Company, with employees donating more than 100 toys which were distributed to seriously ill children who spent their holidays in the hospital.

Over the course of the next year, the Media Breakaway Makes a Difference program will provide support for several organizations focused on helping children and families within the Denver area. Each of these organizations is selected because they have a real impact on the community and provide opportunities for employees to get involved by donating their time and abilities.

The Media Breakaway Makes a Difference program will next be involved with Habitat for Humanity, as employees will help build houses for families in North Denver. This program will kick off in the spring of 2008.

Posted by Tom at 04:16 AM | Comments (0)

January 29, 2008

Affiliate Summit - West 2008

The New Year is already picking up steam and the first big Affiliate Marketing event of 2008 is right around the corner – Affiliate Summit West 2008 (February 24-26, 2008) in Las Vegas. We are looking forward to a great show and will be sending a large group of Affiliate Managers and other team members. All of us are excited to meet with our Affiliates and Advertisers in Vegas. We have some unique promotions planned for the event, so be sure to stop by booth #210 to say hello and check out what’s new at CPA Empire®. Stay tuned to your weekly newsletter in the next few weeks for updates on our plans for Affiliate Summit!

Posted by Tom at 03:43 AM | Comments (0)

January 21, 2008

MySpace Update

It has come to our attention that MySpace has recently contacted a few of our past and current affiliates requesting information pertaining to the relationship between the affiliate and CPA Empire® and the affiliate's interaction with MySpace. As you are aware, our terms and conditions prohibit distribution of bulletins or emails on MySpace, and we strictly enforce these terms.

Please contact me if you receive any communication from MySpace.

Steven Richter, President
steve@mediabreakaway.com

Posted by Tom at 02:52 AM | Comments (0)

January 14, 2008

Lucky Winners!

We recently selected winners of two great contests and wanted to announce the names of a few lucky Affiliates.

Through the Breakaway Fitness Challenge we gave Affiliates the opportunity to guess the total weight loss for all 11 of the competitors. Affiliate Linda Juliano was our hands-down winner by coming within an amazing 1 lb of the total! For her incredible guess, she will be receiving the grand prize of $1,000!

We also recently sent out the 2007 Affiliate Survey to gather valuable feedback on our current programs in order to enhance our Affiliate support in 2008. Every Affiliate who completed the survey was entered into a drawing for two iPod Nanos. Affiliates Jeff Clepper and Pawan Kumar are the proud new owners of an iPod Nano.

Keep an eye on your weekly Affiliate Newsletter in 2008 for more contest announcements and opportunities to give us your feedback!

Posted by Tom at 02:57 AM | Comments (0)

January 07, 2008

Media Breakaway Give Back

This past holiday season Media Breakaway, LLC and CPA Empire® took the opportunity to give back to the local community by supporting the efforts of the Salvation Army. The company provided support in a variety of ways, including ‘adopting’ 7 local families by providing them with Christmas gifts. Media Breakaway also gave toys to well over 200 children through the combination of a Giving Tree program and additional donations that were distributed to children in a lower-income Denver neighborhood.

As a part of this program, over 30 employees gave their time by volunteering to help with the Salvation Army’s annual Children’s Holiday Party and gift distribution activities, getting the opportunity to interact with many less-fortunate families and helping to make their holidays a little brighter.

In addition, a number of employees held a toy drive for Denver’s Children’s Hospital, providing gifts for many seriously ill children over the holiday season.

Over the course of the next year, Media Breakaway will be working with several organizations that provide support for children and families within the Denver area. Each of these organizations is selected because they have a real impact on the community and provide opportunities for employees to get involved by donating their time and abilities.

Posted by Tom at 03:11 AM | Comments (2)

December 31, 2007

Happy Holidays!

From everyone at CPA Empire® and Media Breakaway, LLC we wish you the very best this holiday season. We thank you for being a part of our success in 2007 and look forward to working together to achieve even more in the year ahead.

Posted by Tom at 02:08 AM | Comments (0)

December 26, 2007

Welcoming Brian Chase to the CPA Empire® Team!

Posted by Tom at 04:56 AM | Comments (0)

Welcoming Lyric Black to the CPA Empire® Team!

Posted by Tom at 04:48 AM | Comments (1)

December 20, 2007

Media Breakaway, LLC and CPA Empire® Holiday Party

This past weekend everyone at Media Breakaway, LLC and CPA Empire® gathered together for the annual Media Breakaway Holiday Party in downtown Denver.

As some of you may be aware our CEO Scott Richter and 10 of our employees (team Chubby’s Angels) were recently involved in the Breakaway Fitness Challenge – Part Deux. The final weigh-in took place on the 10th of December and both teams successfully reached their goals. However, both Scott and the Angels had some surprises in store for their respective opponents during the party.

Immediately following dinner, the Angels gathered on the stage and requested that Scott join them for a very special presentation. Scott was given a certificate congratulating him on hitting his weight loss goals along with a cape and crown befitting his accomplishment.

Not to be outdone, Scott also had something planned for the Angels. Scott announced that he had a new challenge for the Angels – in the form of a video entitled Chubby Angel’s Workout. The video, already garnering Golden Globe and People’s Choice award support in the category of Best Workout Video, held the entire crowd in a state of amazement at the incredible acting talents of its star performer – Josh Krogh. At the conclusion of the video, Scott one again congratulated his worthy opponents and presented each one with a certificate for a free massage at a local day spa.

Following the Fitness Challenge wrap-up were several special company announcements. The first was the announcement that Jenny Frederick has been promoted to Director of Product Development. Jenny has been with the company since June of 2006, as Manager of Special Projects.

After Jenny’s announcement the company’s first ever Employee of the Year award was given to Tony Bebber (Manager of the Creative Department). Tony joined the company in April of 2005 and has worked with literally every department within the company, providing outstanding support to our clients and fellow team members. Tony’s tireless efforts and work ethic are a shining example of our mission, vision and values in action.

After the special announcements, the evening’s entertainment was highlighted by Media Breakaway’s version of “Deal or No Deal”. Three employees got the chance to try their luck at winning the grand prize of $5,000 against toughest banker in the business – Scott Richter. This was the third time we had played the game (beginning at last year’s Holiday Party and then again at the CPA Empire Breakaway Conference 2007) and to date, no players had come close to breaking the bank.

The first contestant was our HR Manager, Dani Ross. Dani played a good game and eventually accepted an offer from the banker of $1,000 to become the biggest winner we have ever had in the contest. Her record only lasted until our second contestant, Affiliate Manager Jamie Stephenson took home $2,300. Although happy with his windfall, Jamie was dismayed to learn that the case he had initially selected held the jackpot of $5,000.

For the final game, Jenny Frederick was selected to take her turn on the stage. The contest quickly became interesting, as Jenny opened case after case of low dollar amounts – leaving her with several big numbers on the board, including the $5,000 grand prize. It finally came down to a last offer from the banker of $2,500 and Jenny’s shout of “No Deal!”. As the final case was opened, the entire crowd let out a loud cheer as Jenny became the first person to win $5,000!

While we everyone had a great time at our holiday party, the entire staff at Media Breakaway and CPA Empire® wishes you and your family a very Happy Holiday Season! We’ll see you again in 2008 for an even better year together filled with more fun and surprises!

Posted by Tom at 02:46 AM | Comments (0)

December 12, 2007

The Final Weigh-In

14 weeks ago, the Fitness Challenge – Part Deux began when Scott Richter challenged 10 Media Breakaway employees to the ultimate weight loss contest. After experiencing all the drama of the first Fitness Challenge contest in 2006, fans and members of the media likely thought they would witness a similar competition this time around – a friendly rivalry, with contestants really supporting each other’s efforts, and a shining example of good sportsmanship. Little did anyone guess that Part Deux would indeed take things to a whole new level.

This year’s challenge turned into hotly contested grudge match of steadily shrinking heavyweights (all planning to become middle weights by the end of the competition), with each team unveiling radical strategies to turn the Challenge in their favor. Cheerleaders, regular deliveries of ice cream and candy, team member defections, intense paparazzi scrutiny, extreme demonstrations of devotion by fans, and other bizarre events turned a run of the mill weight loss contest into an epic battle for the ages.

As you undoubtedly know, Scott shocked Team Chubby’s Angels last week, when he hit his 15 pound weight loss goal a full week before the end of the contest. So, for the last seven days of the competition, the pressure continued to rise for the Angels. After several weeks with little progress the team put up some strong numbers at last week’s weigh-in, putting them in position to close out the Challenge with a bang.

Following last week’s weigh-in Team Scott’s worldwide fan club began a weeklong celebration, highlighted by a parade in Buenos Aires, a huge rally in London, an early start to Mardi Gras in New Orleans, and a special Monday night fish fry at the Elk’s Club in Moose Pass, Alaska.

While Team Scott fans reveled in their victory, Chubby’s Angels supporters all held their collective breaths as the minutes ticked away toward the final weigh-in. As expected, the finale was moved to Denver’s Pepsi Center, to accommodate the tens of thousands of loyal fans who wanted to witness the big event in person. Security was tight, after last week’s surprising fan appearance, but the fans all gladly walked through the metal detectors for a chance to watch their favorite competitors step on the scale for the last time.

The crowd went into a frenzy as the lights dimmed and renowned ring announcer Michael Buffer announced “Let’s get ready to weigh-in!!!!” As each competitor took the stage, fans chanted the names of their favorites. With fans from around the world watching the event on pay-per-view, one TV announcer noted, “These are the best fans in the world folks. And just remember, they aren’t saying ‘Boo’, they’re saying ‘Bo!’”

Scott stepped on the scale first and blew the crowd away by dropping even more weight for a final weight loss total of 18.6 pounds! As each of the Angels weighed in and the scoreboard showed the team’s updated totals, the tension in the stadium became almost too much to bear. Then, as the final totals were calculated all of that pressure exploded in a wave of euphoria, as the Angels hit their goal! Fans of both teams, who had been bitter rivals up until the final moments were suddenly giving each other high-fives, hugs, and the entire arena began singing “We are the champions…we are the champions…of the world!” Each of the competitors basked in the adoration and undying support of their fans – all of them winners.

Visit www.BreakawayFitnessChallenge.com for the final recap, photos and other great competitor features!

Congratulations to all of our Fitness Challenge – Part Deux participants!

Posted by Tom at 03:02 AM | Comments (0)

December 05, 2007

One Week to Go!

With only one week left, everyone involved with the Breakaway Fitness Challenge – Part Deux is counting down the minutes to the final weigh-in. As the contest comes down to the wire, each team’s fan club is really pulling out all the stops to support the competitors.

On Friday of last week, Team Scott held a pep rally to fire up the fans and get ready for the final leg of the contest. As the rally was getting underway, one fan chose this as the moment to express his tremendous enthusiasm and unwavering support. Dressed in a homemade cheerleader outfit, this unnamed fan burst onto the stage bringing the crowd to its feet.

Clearly overwhelmed by his fan’s commitment (or his need to be committed) Scott spoke with the media following the incident. “To receive this kind of unscripted support from one of my fans just goes to show the affect that Team Scott has had on many people,” said Scott. “In recognition of his clearly exceptional team spirit, I have named this young man as my new team mascot.”

In another announcement, a Team Scott spokesman stated that security procedures during public appearances would be re-evaluated to ensure the safety of team members and overzealous fans alike. “While this incident turned out to be harmless and actually got us a new team mascot along with some great media coverage, we’re working with the Secret Service to develop a more effective protection detail.”

Chubby’s Angels spokesperson Jamie Doyle expressed concern over the incident, as well. “We all love our fans, but sometimes they can get a little…well, Looney Tunes is the term that comes to mind. This is why our security team carries tasers during all public events.”

After the excitement of Friday’s pep rally, media coverage and fan attendance jumped through the roof for this week’s official weigh-in. A hush fell over the crowd as each contestant stepped on the scale. Throughout the packed auditorium, you could hear the faint beeping of the electronic scale as the weight totals were recorded. Once the week’s results were announced, pandemonium broke out, as fans of both teams let out their pent up emotions. Many fans hurried from the stadium, ran to their cars to grab tents and sleeping bags and began forming a line for next week’s final weigh-in, knowing that this contest was going down to the wire.

How did your favorite team do in this week’s weigh-in? Did Scott build on last week’s incredible performance? Can the Angels make a surge and reach their goals? Has there ever been a more exciting weigh loss contest in the history of Media Breakaway? Be sure to visit www.BreakawayFitnessChallenge.com to find out the answers to these questions and many more!

Be sure to stay tuned to your email next week, as we will announce the final results following Monday’s weigh-in!

Posted by Tom at 08:20 AM | Comments (0)

November 28, 2007

Extending an Olive Branch

From the beginning, the Breakaway Fitness Challenge – Part Deux has been marked by ingenious dirty tactics and mind games, which have pushed many supporters to the brink. Over the past few weeks the contest has become even more contentious, with both teams firing off salvos at each other on a regular basis.

With tensions rising to an all-time high, Scott Richter held a surprise press conference yesterday morning to extend an olive branch to Chubby’s Angels prior to the official weekly weigh-in.

“Having monitored my worthy opponents’ performance during the last few weeks I have grown concerned over their ability to reach their weight loss goal without resorting to radical fad diets or cosmetic surgery,” said Scott Richter. “With this in mind, I am offering the Angels the opportunity to retire from the contest, without having to fulfill the obligations of the losing team.”

Reactions were instantaneous once the offer from Team Scott was announced. Fans of both teams were stunned. Vegas odds makers were in a panic, trying to decide how to account for an early ending to the contest. Various retailers and owners of Fitness Challenge themed business seemed even more worried as everyone awaited a response from the Angels. “If the contest ends early, how am I going to sell all of these Chubby’s Angels holiday snow globes?” asked one distraught store owner.

The Angels quickly gathered for a closed door team meeting to discuss Team Scott’s offer. The team emerged from the meeting room with a look of intense resolve and announced that they would not be dropping out of the contest.

“While we certainly appreciate Scott’s gracious offer, we will be staying in the contest for the duration,” said Chubby’s Angels president Jamie Doyle. “As long as I am president, no Angel will be wearing a cheerleader outfit in the office. Unless they just happen to want to dress up like a cheerleader at work one day. We have a pretty relaxed dress code, so if someone really wanted to, I suppose they could wear the outfit on some casual Friday.”

Following the announcement, the teams headed to the Official Fitness Challenge Weigh-in Room to learn whether or not Thanksgiving had affected their nutrition programs. Pumpkin pie, stuffing, gravy, and cranberry sauce were all there for the taking last week. How did our contestants handle the temptation? Visit www.BreakawayFitnessChallenge.com today to find out!

There are only 2 weeks left in the Breakaway Fitness Challenge – Part Deux. Can our participants handle the pressure and hit their goals? Will there be 10 cheerleaders in full uniform performing cheers in the Media Breakaway offices around the holidays – or will the Angels enjoy a relaxing spa day before the end of the year? The pressure is on all of our contestants as the final weigh-in approaches. Be sure to stay tuned to www.BreakawayFitnessChallenge.com and your weekly Fitness Challenge update to watch what just might come down to a photo finish!

Posted by Tom at 02:58 AM | Comments (0)

November 14, 2007

Announcing the Join the Team Affiliate Rewards Program

We are excited to announce our new Join the Team Affiliate Rewards Program. All of us at Media Breakaway and CPA Empire® think of ourselves as part of a team. From Team Chaos to the Breakaway Fitness Challenge, our focus on the team comes through in everything we do. As an Affiliate, we want to you to feel like part of our team, as well.

One thing that helps set a team apart is a great uniform. Our new rewards program will get you suited up to join the team. Each month, we will send out a piece of our team uniform to each Affiliate who signs up for the program and generates at least $5,000 in commissions (conditions apply – see program rules for details). Everyone who stopped by our booth at ad:tech New York this week got a sneak preview of part of the team uniform. Our CPA Empire warm-ups were the hit of the show and you can start building your own set by joining the team.

Click here to read the program rules and to sign up for the new Join the Team Affiliate Rewards Program today and start gearing up with your own team uniform!

As previously announced, we have ended our Thank You Affiliates(sm) Rewards Program to make way for this new program. In addition, we have another special program in the works to reward our top earning Affiliates at our annual CPA Empire Breakaway Conference. Stay tuned for more details on our upcoming top performers program.

Posted by Tom at 02:40 AM | Comments (0)

November 08, 2007

Coming Down to the Wire

The Breakaway Fitness Challenge – Part Deux is rapidly reaching its conclusion and the pressure on the contestants continues to grow. With only a few weeks left, time is running short for the participants who aren’t already on track to reach their goals. Signs of stress are already starting to show and will likely get worse in the days ahead.

Clashes with the paparazzi have also become more and more common, as overzealous photographers hope to catch one of the contestants sneaking off to Dairy Queen for an afternoon snack or getting the value-sized fries with lunch at McDonalds. During the Media Breakaway Halloween festivities last week, several photographers dressed up in costumes to infiltrate the offices to get some candid shots of candy eating.

“We thought it was a great idea,” said one unnamed photographer. “We saw lots of people eating candy and snacks, but with all the costumes we couldn’t actually identify a single Fitness Challenge contestant. We ended up just taking pictures of everyone, until we were recognized and a confrontation with Batman foiled our plans.”

The craziness has spread across the internet, as well. Recently a half-eaten donut was put up for auction on eBay that the owner claimed was the remains of a snack session by one of Chubby's Angels. When asked which Angel the donut belonged to, he could only come up with "Sabrina, or the blond from the poster...Farrah something." Once it became obvious that the item's authenticity could not be verified, it was removed from the site.

Despite the increasingly aggressive press coverage, two of our contestants (Scott Richter and Jenny Frederick) went ahead with plans to attend an important diet and nutrition conference in New York earlier this week. While no photographic evidence has been provided, there were numerous reports of late-night poker parties and visits to the local crab leg emporium.

With all these distractions, how did our contestants do in this week's weigh-in? Did anyone use the benefit of Halloween costumes to sneak candy last week? Was the New York restaurant scene too much temptation for Scott and Jenny? Visit www.breakawayfitnesschallenge.com to read more!

Posted by Tom at 02:52 AM | Comments (0)

November 05, 2007

New CPA Empire® Affiliate Rewards Program

Are you ready for a rewards program that lets top performing Affiliates earn significant annual rewards and really makes you feel like a part of the team? Then be sure to stop by booth #617 at ad:tech New York next week to learn more about the new CPA Empire® Affiliate Rewards Program.

We will be announcing the official launch of our new rewards program in next week's Affiliate Newsletter, but if you are attending ad:tech you can get a sneak preview.

To make way for our new rewards program, we will be discontinuing the Thank You Affiliates(sm) Rewards Program after sending out rewards for October 2007.

Posted by Tom at 02:45 AM | Comments (0)

November 01, 2007

Happy Halloween!

The staff at CPA Empire and Media Breakaway brought out all of their tricks and treats yesterday during the first annual Media Breakaway Halloween Decorating and Costume Contests. Watch the slideshow below to see all the creative and crazy ideas our team came up with. Happy Halloween!

Posted by Tom at 02:40 AM | Comments (0)

October 30, 2007

New & Notes

Happy Birthday this month to the following Media Breakaway employees:

Bo Frize, Graphic Designer - Oct. 1st
Caryn Stoll, Revenue Accountant - Oct. 13th
Esmeralda Bernal, Executive Assistant - Oct. 13th
Shane Graper, Affiliate Manager - Oct. 24th

Also, Josh Krogh who is an Affiliate Manager with CPA Empire celebrates his One Year Company Anniversary with CPA Empire on October 30th.

Posted by Tom at 01:56 AM | Comments (0)

October 16, 2007

Media Breakaway, LLC Named to the Inc. 500 List of Fastest Growing Companies

Westminster, CO September 17, 2007 – Media Breakaway, LLC, an industry leader in performance-based online advertising, has been named to the 26th annual Inc. 500 list, as one of the fastest growing private companies in the United States.

Media Breakaway joins a select group of companies identified by Inc. Magazine for this award. With a four-year growth rate of 1,101%, the company came in at No. 189 on the list.

“We are thrilled to be selected as a member of the Inc. 500,” said Steven Richter, President of Media Breakaway. “Since our founding in 2001, we have focused on building a company based on true entrepreneurial spirit, drive, and innovation. This atmosphere has been the foundation of our consistent, rapid growth and will be a key to our continued success in the years ahead.”

Media Breakaway was founded in 2001 and has achieved success by delivering highly effective pay-for-performance marketing solutions to a wide variety of advertisers, while providing affiliates with the ability to monetize their traffic and increase revenue. The company’s goal is to exceed the expectations everyday of its most important assets, its customers and employees.

“This achievement came about because of the support and success of our clients and the hard work and dedication of our team members,” said Scott Richter, CEO. “By focusing on delivering marketing solutions to help our clients become more successful, we will ensure that Media Breakaway continues to thrive and grow in the future.”

Started in 1982, the Inc. 500 ranks the nation’s leading privately held companies by sales growth over the prior four years. The list has included many companies that have gone on to become household names, such as Microsoft®, Patagonia®, Domino’s®, and Gateway® .

This year, the list was expanded to become the Inc. 5000, to include an even larger group of the nation’s most successful entrepreneurial companies. These 5,000 companies produced $194 billion in 2006 revenue and employed more than 900,000 people.

"If you want to find out which companies are going to change the world, look at the Inc. 500," said Inc. Editor Jane Berentson. "These are the most innovative, dynamic, fast-growing companies in the nation, the ones coming up with solutions to some of our most intractable ills, creating systems that let us conduct business faster and easier, and manufacturing products we soon discover we can’t live without. The Inc. 500 list is Inc. magazine’s tribute to American business ingenuity and ambition."

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Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. Since 2001, our mission has been simple: to generate the best sales results possible for our Advertisers while providing our Affiliates with a one-stop solution that maximizes earnings on their traffic. CPA Empire®, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks, providing its affiliates the highest payouts in the industry. Additionally affiliate benefits include weekly payments, if qualified, and the Thank You Affiliates(sm) Rewards program allowing their affiliates to earn Visa Gift Cards based on productivity. DataOverdrive.com, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit http://www.mediabreakaway.com, http://www.cpaempire.com or http://www.dataoverdrive.com.

Posted by Tom at 02:36 AM | Comments (0)

July 10, 2007

Interior Design at the Office

Our Affiliate Managers pride themselves on always exceeding expectations. The results of the 1st Annual CPA Empire Pimp Your Cube Contest once again demonstrated that dedication. While each entry was unique, it took the celebrity judges very little deliberation when it came time to select a winner.

Shane Graper’s entry gave new meaning to Southwestern décor. Shane’s recreation of an authentic barn (circa 1800) blew away the competition. The judges raved about his use of an authentic hay bale and horse saddle to evoke the feel of the old west, along with more modern touches – like a cowboy screen saver.

During the award ceremony, Shane was asked about his design inspirations and what made him come up with such an outlandish display. “Basically, I just brought a few items from my living room. Hay bales make great end tables,” said Shane.

The only negative reviews of the winning cubicle came from the building cleaning crew, who found bits of straw and hay trailed throughout the office.

Posted by Tom at 03:29 AM | Comments (1)

July 02, 2007

Media Breakaway, LLC Announces Steven Richter and Pete Wellborn will be speaking at Affiliate Summit July 9, 2007

Westminster, CO July 2, 2007 – Media Breakaway, LLC, an industry leader in performance-based online advertising, today announced that Steven Richter (President and General Counsel) will deliver the presentation “What You Don’t Know May Hurt You” along with Pete Wellborn (Founder, Wellborn & Wallace, LLC) at the upcoming Affiliate Summit Conference in Miami (July 8-10).

The presentation is designed to help affiliates and other online marketers recognize the importance of understanding and navigating the minefield of Federal and state law regarding advertising on the internet.

Understanding and complying with all of the laws and regulations can be challenging for online advertisers. Even large companies, with access to legal expertise, can find it difficult to stay up to date on the latest regulatory and legislative developments. For smaller marketers, of which there are many on the internet, the challenge is even greater, since they often don’t have in-house counsel or easy access to the best legal advice. While staying in compliance may be a challenge, there are serious potential consequences for advertisers that run non-compliant advertisements. The old saying that ‘ignorance is bliss’ simply doesn’t apply when you are under investigation for non-compliant advertising.

Some of the key topics covered in the presentation will be: the CAN-SPAM Act, FTC Guidelines on Advertising Content, Spyware and Privacy Issues, and Negative Options Marketing Programs. The presentation will take place on Monday, July 9 at 11:30am during the Affiliate Summit Conference in Miami, FL.

“At Media Breakaway, we are focused on working with our Advertisers and Affiliates to ensure that all of there online marketing programs are fully compliant with all Federal and state laws,” said Mr. Richter. “By regularly speaking at conferences and providing presentations like this one, we hope to educate the industry and help raise the overall quality of online advertising.”

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Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. Since 2001, our mission has been simple: to generate the best sales results possible for our Advertisers while providing our Affiliates with a one-stop solution that maximizes earnings on their traffic. CPA Empire®, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks, providing its affiliates the highest payouts in the industry. Additionally affiliate benefits include weekly payments, if qualified, and the Thank You Affiliates(sm) Rewards program allowing their affiliates to earn Visa Gift Cards based on productivity. DataOverdrive.com, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit http://www.mediabreakaway.com, http://www.cpaempire.com or http://www.dataoverdrive.com.

Posted by Tom at 07:58 AM | Comments (0)

June 12, 2007

CPA Empire Breakaway Conference

Don't forget to mark August 9-10, 2007 on your calendars for the second annual CPA Empire Breakaway Conference. In our quest to consistently exceed our Affiliates expectations in everything we do, we have developed the Breakaway Conference as a special event for a group of our top-performing Affiliates. At the Breakaway you will network with other successful Affiliates, get to know your CPA Empire® team, and meet with a select group of advertisers. Highlights include:

• Declan Dunn as Keynote Speaker (CEO of Dunn Direct Group and Internet Marketing Pioneer)
• Legal Update by Steven Richter (President and General Counsel of Media Breakaway, LLC)
• Industry Leader Roundtable on “Tomorrow’s Miracles”. The best and the brightest in the business will discuss our industry’s future.
• Relevant session topics, including: Email Performance, Search Strategies, Targeting & Personalization, and more.
• And of course, we have planned several fun surprises!

Also, as our way of saying thank you, we are providing our top performing affiliates with the opportunity to attend the Breakaway Conference … on us! Earn a trip to the Breakaway Conference based on your revenue productivity. The more you earn, the greater your reward! We will arrange your flight and hotel accommodations. All you need to do is bring your ideas and your enthusiasm!

Visit www.CpaEmpireBreakaway.com for more information. We look forward to seeing you in Denver this August!

Posted by Tom at 10:21 AM | Comments (0)

June 04, 2007

Bolder Boulder 10K Race

On Memorial Day, May 28th, 12 members of the Media Breakaway team participated in the 29th annual Bolder Boulder 10K race. The group joined over 45,000 runners from around the world for this Memorial Day tradition.

Each Media Breakaway runner prepared for the race by enduring an intense training program, designed to produce record-breaking results. For the past six months, each racer has begun their day by running to work each day. Treadmills were installed in every office and conference room throughout the company headquarters – allowing racers to train while attending meetings. Team members also wore pedometers at the office and ran to meetings, co-worker’s offices, the cafeteria, etc. While a few hallway collisions did occur, this was a small price to pay for the immense benefits this training provided. As race day approached, each runner was at the top of their game, focused on victory.

Despite all the rigorous training, Media Breakaway team members failed to capture either the women’s or men’s titles. World class runners Edna Kiplagat of Kenya and Ridouane Harroufi of Morocco emerged victorious over the intrepid MB racers to take home the awards.

“I had the race in the bag,” said Jenny Frederick. “I was pulling away from the field and felt totally confident after the first hundred yards or so. But, somewhere after that first block, I apparently made a small tactical error and the eventual winner must have passed me just before the finish line.” In the final results, Jenny finished approximately 30 minutes behind the women’s leader.

Steve Kilberg also felt that he missed out on his chance at racing immortality. “My alarm clock didn’t go off in the morning, so I was late getting to the race,” said Kilberg. “I arrived just in time to start the race, with no time to stretch. The lack of prep time cost me a chance to win.” Similar to teammate Jenny Frederick, Kilberg finished the race in just over double the time of the men’s winner.

While the team didn’t win the title, each member felt a tremendous sense of accomplishment in finishing the race. In fact, race enthusiasm was so high that Mike Fawcett, who wasn’t even planning to run, came out of the stands as a last minute participant. Mike’s effort was hampered somewhat by his choice of running shoes – flip flops. However, he made a great showing as he neared the finish line with arms outstretched in celebration.

Following the race, team captain George Avery was already hard at work planning for next year. “We need to take our training to the next level,” said Avery. “Next year, I want to bring in some hyperbaric chambers and other cutting edge training methods. We’re also looking at recruiting more employees from Kenya and Morocco.”

Congratulations to all of the Media Breakaway runners who fought through the heat and injuries to complete the race – Steve Richter, Laura Cruz, Jaz Pester, Sara D’Onofrio, Shane Graper, Steve Kilberg, Jenny Frederick, Joe Lochi, Tracey Pollard, Karen Vidick, Amanda Barry, Aimee Taublieb, and Jason Venters.

Posted by Tom at 03:40 AM | Comments (0)

February 07, 2007

Media Breakaway Office Shootout

The Media Breakaway team took a little time out recently to tour our new building. The office is currently being renovated for our planned April move in date. During the tour, we decided to break in our new office space in true Team Chaos fashion, with the first ever Media Breakaway Office Shootout. Staff members were put into teams, with everyone getting the opportunity to shoot against Team Chaos star goaltender, Pat Avery.

After a wild contest, the winning team included Jason Venters, Holly Hein, Regina Duran, Shane Graper, Joe Lochi, and Jenny Frederick. The individual champion was Holly Hein.

Unfortunately, when the new office renovations are completed, we won’t have enough room for a permanent indoor hockey rink. However, certain team members have already been eying the large parking lot and trying to find the best possible location for an outdoor rink.

Posted by Tom at 06:30 AM | Comments (1)

January 29, 2007

Open Letter to Affiliates and Advertisers

Dear Affiliates and Advertisers:

As most of you are aware, MySpace issued a press release in which they made allegations against Scott Richter (“Richter either phished MySpace accounts himself or acquired a list of phished accounts to launch spam campaigns”). To date, we have not been served with a Complaint nor have we seen a copy of the Complaint. As you can imagine, it is difficult to intelligently respond to a press release.

However, we want you to know that both Scott and the Company absolutely and unequivocally believe that the allegations are untrue and without merit. In fact, months ago we were contacted by MySpace and were asked to cooperate with them in identifying affiliates who were not following MySpace terms of use. We fully cooperated with MySpace and immediately terminated a few affiliates who had been identified by MySpace as violating their terms of use, as well as ours. We pledged our continuing cooperation to MySpace and never heard from them again.

We find it extremely coincidental that the press release was issued just as the media was reporting that MySpace was served with lawsuits alleging misconduct on their part which led to the physical harm of their members.

With that said, we ask for your continuing support while we wait to find out what the issues are in this case. As we believe we did not do anything improper, we will vigorously defend ourselves and let the justice system be the final fact finder, as it should.

From 2001 to 2006 we had our fair share of adversity and during that same time period we had five record breaking years in a row. And if the beginning of this year is any indicator for the rest of 2007, the success will continue for us and you, our valued affiliates and advertisers. However, one record we do not plan on breaking is honoring our contractual and financial commitments.

Please feel free to contact me if you have any questions or concerns regarding this or any other matter. Thank you.

Cordially,

Steven S. Richter
President and General Counsel

Posted by Tom at 03:48 AM | Comments (0)

January 24, 2007

Media Breakaway, LLC Announces Retaining Pete Wellborn to represent the Company with regard to the MySpace complaint.

Westminster, CO January 25, 2007 – Media Breakaway, LLC, an industry leader in online direct marketing, today announced it has retained Pete Wellborn of Wellborn & Wallace, LLC to represent the company in a current lawsuit with MySpace.

“We are very pleased that Pete Wellborn has agreed to represent Scott Richter and Media Breakaway in the lawsuit filed by MySpace,” said Steve Richter, President and General Counsel of Media Breakaway. “Pete’s substantial background in Internet law and extensive knowledge of the industry, including successful representation of several Internet Service Providers in cases against spammers, makes him the ideal person to represent the company in this matter.”

“Media Breakaway has undertaken Herculean efforts to ensure that they maintain compliance with the developing law and stand out in the Internet industry as leaders in legal and ethical online marketing. I am proud to have the opportunity to represent them in the MySpace lawsuit, to disprove all allegations set forth therein and to otherwise ensure that justice is served,” said Pete Wellborn, founder of Wellborn & Wallace, LLC.

“At this time, the only information we have regarding this lawsuit comes from MySpace’s press release earlier this week. We obviously deny the allegations made in the press release,” Richter stated.

Pete Wellborn is the founding member of the Wellborn & Wallace law firm, based in Atlanta, Georgia and is perhaps the most well-known Internet lawyer in the United States. Since 1996, his practice has focused on Technology Law. His clients include Internet Service Providers (ISPs) and other technology and e-commerce companies. Wellborn’s law practice and legal victories have received worldwide publicity, including cover stories in the Wall Street Journal and Boardwatch Magazine. In 2004, Wellborn was recognized by Lawyers Weekly as one of its ten “Attorneys of the Year.”
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Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. Since 2001, our mission has been simple: to generate the best sales results possible for our Advertisers while providing our Affiliates with a one-stop solution that maximizes earnings on their traffic. CPAEmpire.com, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks, providing its affiliates the highest payouts in the industry. Additionally affiliate benefits include weekly payments, if qualified, and the Thank You Affiliates(sm) Rewards program allowing their affiliates to earn Visa Gift Cards based on productivity. DataOverdrive.com, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit http://www.mediabreakaway.com, http://www.cpaempire.com or http://www.dataoverdrive.com.

Posted by Tom at 05:24 PM | Comments (0)

January 08, 2007

Holiday Party 2006

We recently held our 2006 Media Breakaway Holiday Party, celebrating another outstanding year for the company. There is nothing like a full-company event to really show how much we have grown in the past year. With twice as many people at this year’s festivities we can’t even imagine what the 2007 party will look like!

Check out some photos below of your favorite Media Breakaway and CPA Empire team members in all their holiday cheer.

Posted by Tom at 05:56 AM | Comments (0)

December 26, 2006

The Final Weigh-In!

Sometimes words simply fail to describe the enormity of a situation. This is definitely the case as the Breakaway Fitness Challenge comes to its conclusion. Words like excitement, tension, and drama simply do not do justice to this amazing event.

Our Fitness Challenge call center has been hard at work, fielding calls from fans around the world, everyone wanting to make sure they have the most up-to-the-minute information on the contest. Did Jenny eat the carrot cake she won at our company holiday party? Has Scott published his diet recipe book yet? Is it true that Jenny has hired a personal trainer dream team of Billy Blanks (Tae Bo), Tony Little (Gazelle Trainer), and Richard Simmons (Sweatin' to the Oldies) to help her with the last few pounds? Is the winner really going to be invited to dinner at the White House?

After the last weigh-in, our contestants each had just a few pounds left to reach the 30 pound weight loss goal. Jenny stepped off the scale with only 4 pounds to go, while Scott had only 2 pounds remaining. There has been an incredible buildup for the grand finale and today's weigh-in certainly didn't let us down.

A feverously devoted crowd began gathering late last night. With many fans willing to camp out over Christmas to make sure they had the best seats for today's final weigh-in. As Scott and Jenny were introduced, the cheering easily drowned out the announcer. However, with our contestants preparing to step on the scale, a hush fell over the crowd - the tension as thick as a slice of carrot cake.

Scott was the first to take his place on the scale. The counter showed that Scott had lost another 9.6 pounds this week for a total weight loss of 37.6 pounds! Team Scott members instantly began a raucous celebration. International team fans were able to listen to the weigh-in on a live conference call. There were immediate reports of dancing in the streets on several Caribbean islands, where Team Scott has a huge fan base.

After the crowd regained its composure, it was Jenny's turn to weigh-in for the final time. With four pounds to go this week, there was a palpable sense of anticipation. While there were certainly doubters in the crowd, Team Jenny members all seemed confident and assured. When Jenny stepped on the scale, it showed that she had lost 5.2 pounds this week - for a total weight loss of 31.2 pounds!

Pandemonium ensued as fans stormed the weigh-in area to congratulate both of our competitors. In a tremendously hard fought contest, each contestant emerged victorious. At the press conference following the contest finale, both Scott and Jenny were thrilled with the outcome.

"Team Scott has the greatest fans in the world," said Scott Richter, wiping celebratory champagne from his eyes. "Whether it was putting their physical well-being on the line in the dodge ball arena or regularly dropping off Krispy Kreme donuts on Jenny's desk, their support was amazing."

Jenny was equally excited about the contest. "I'm going to Disneyland!" Jenny yelled out in celebration. As a side note, she added "Somebody get me some carrot cake!"

Since both Scott and Jenny reached the 30 pound goal, neither will be required to perform the duties of the loser. However, early in the contest a separate challenge was issued by Missy Ward and Shawn Collins of Affiliate Summit. Discussions are underway to determine the logistics of how they will be "paying up" during the upcoming Affiliate Summit 2007 West in Las Vegas. Stay tuned for further information.

Congratulations to both of our winners! This is an fantastic achievement for both Jenny and Scott and the entire CPA Empire and Media Breakaway team is proud of their success.

We will be announcing the winner of our Breakaway Fitness Challenge Affiliate Contest later this week. Visit www.BreakawayFitnessChallenge.com for more information on the contest to track the challenge from the beginning!

Posted by Tom at 11:29 AM | Comments (0)

December 19, 2006

One Week to Go!

12 weeks ago, our contestants stepped on the scale for their initial Breakaway Fitness Challenge weigh-in. What started out as a friendly office contest has become a worldwide phenomenon. With fans appearing from as far away as the Caribbean, the contest has swept the globe.

It has been a whirlwind for our participants, as well. Each has been caught up in talks of book deals, TV specials, infomercials, and other opportunities. At the same time, both Jenny and Scott have developed incredibly loyal followings. Team Scott and Team Jenny members have demonstrated their support throughout the long contest, cheering on their champions at each weigh-in, whipping dodge balls at each other during a charity tournament, and doing their best to sabotage the efforts of the other team.

Through a team spokesperson, Jenny wanted to thank Team Scott members for their heartfelt holiday wishes, but asked that they please stop sending carrot cake and Harry & David baskets to her office each day.

We are down to the final week of the contest. Over the past week, Jenny has been spotted repeatedly arranging and rearranging all of the holiday candy, cookies, and cake that arrive at the office each day. She doesn't actually eat any of these holiday goodies, but seems very concerned that it looks presentable and be readily available for everyone else in the office. Is she just being incredibly organized, or is she starting to crack under the pressure?

We're heading for a photo finish, as Scott and Jenny look to trim down the final pounds to reach the 30 pound weight loss goal. Did either of our competitors hit their goal at this week's weigh-in? How much more tension and drama can this contest create? Visit www.BreakawayFitnessChallenge.com to find out!

Posted by Missy at 12:23 PM | Comments (0)

December 12, 2006

Fitness Challenge - Down to the Wire

With only two weeks remaining in the Breakaway Fitness Challenge, our contestants are gearing up for an amazing finish. The office has been buzzing with excitement as the end approaches and both Jenny and Scott make their final push toward the 30 pound weight loss goal.

How have Jenny and Scott made such amazing progress? What diet and workout secrets have they discovered? Both contestants have traveled to a variety of destinations during the Challenge. Did Jenny find a way to incorporate BBQ into her diet during a visit to Texas? Was Scott able to find a traditional weight loss formula while in the Caribbean? Does carrot cake play a prominent role in either Scott or Jenny's diet? With a book deal and TV special in the works, representatives for both contestants refuse to give out any details.

For the past few weeks, rumors that Team Jenny has a secret plan to win the contest have been running rampant. Despite numerous questions, no members of Team Jenny would divulge any information about the plan. When asked directly, Jenny would only smile knowingly and say "Wait for the December 11 weigh-in."

As our contestants stepped up to the scale yesterday, a sense of anticipation filled the office. Did Jenny really have a secret plan and would it change the contest? Would Scott hit the 30 pound weight loss goal this week? Could Jenny narrow the gap and take the contest down to the wire? Visit www.BreakawayFitnessChallenge.com to find out!

Posted by Missy at 11:38 AM | Comments (0)

December 04, 2006

A Stunning Dodgeball Victory

On Saturday, Team Jenny and Team Scott took their Fitness Challenge battle to a new level by facing off on the dodge ball court. Over 20 teams entered an annual tournament, benefiting a local Denver charity. Team Scott and Team Jenny spent the last few weeks setting up their rosters and preparing strategies in what was destined to be a grudge match for the ages.

The teams were paired up in the first round, playing a best of three games format to determine who would advance to the next round. As the players took the court, hundreds of supporters cheered on their favorites. Game 1 began with a rapid exchange of flying yellow dodge balls from each side. Sara D'Onofrio, Joey Kemp, and Kane Leins proved to be early aggressors for Team Jenny, while George Avery and Joseph Lochi returned fire just as quickly for Team Scott. As the game went on, Team Scott functioned like a well-oiled machine, with 3 players retrieving balls and feeding the 5 cannon-armed offensive playmakers.

As the first game came to a close, Team Scott captured the victory with a masterful strategic move that left Team Jenny and the entire tournament in shock. Carrying the momentum from the first impressive victory, Team Scott rolled to a win in the second game to defeat Team Jenny and move into the second round. In the end, Team Jenny's attempt to bring in ringers from outside the company proved no match for the whatever-it-takes approach of Team Scott.

The second round proved to be a tougher challenge, as Team Scott lost in a tie-breaker to 3-time defending tournament champion, Rogers Dodgers. The Dodgers had carefully watched Team Scott's first round victory and began utilizing the same strategy as the teams faced off in round 2. Despite playing against an entire team full of professional dodge ball players, Team Scott came within seconds of pulling out the win. While the team may not have taken home the championship trophy, the main goal had been achieved with a huge victory over rival Team Jenny.

Almost lost amidst the excitement of the dodge ball tournament is the fact that the Fitness Challenge is nearing its conclusion with only 3 weeks remaining. Coming into this week's weigh-in, Scott was just over 3 pounds away from hitting the 30 pound weight loss goal. Jenny remained farther back, needing to lose slightly more than 14 pounds to reach the goal.

As our contestants stepped on the scale this morning the questions mounted. Would Scott hit the 30 pound goal this week? Will Jenny continue her solid progress of the last 2 weeks? What strategy does Jenny have in place that makes her team so confident in her eventual success? Will our contestants actually need to weigh in on Christmas Day? Visit www.BreakawayFitnessChallenge.com to find out!

Posted by Missy at 12:26 PM | Comments (0)

November 28, 2006

"If You Can Dodge Traffic...."

"If You Can Dodge Traffic, You Can Dodge a Ball." - Patches O'Houlihan, Dodgeball: A True Underdog Story (2004)

Today, Team Jenny and Team Scott announced their lineups for the upcoming Dodgeball Tournament on December 2. Team Scott's final roster includes: Scott Richter, George Avery, Pat Avery, Tom Wozniak, Daniel Dye, Joe Lochi, Jazette Pester, and Alysha Malinaro. Playing for Team Jenny are: Jenny Frederick, Sara D'Onofrio, Tony Bebber, Joey Kemp, Jason Lancaster, Kane Leins, Dave Erickson, and Nate Youmell.

It was recently learned that one of Jenny's players is coming in from out of state to play in the tournament. Team spokesperson Sara D'Onofrio declined to comment on reports that he is actually a professional Dodgeball player, being brought in as a ringer.

Team Scott members remained unfazed by the potential use of ringers in the tournament. "We have nothing to worry about," said team member George Avery. "Several of our players were on their 7th and 8th grade dodgeball all-star teams. I'm sure those skills will all come back, once we take the court."

The two teams are scheduled to play in a first round grudge match, with office bragging rights on the line. Which team will take home the tournament trophy? More importantly, who will win the head-to-head match-up? Stay tuned to your weekly Breakaway Fitness Challenge Update to catch up on all the rubber ball pelting action!

Posted by Missy at 11:06 AM | Comments (0)

November 17, 2006

Hot New Teeth Whitening Exclusive

CPA Empire® has a brand new high-converting Teeth Whitening Free Trial Offer called Smile Pro.

If you have done well with Teeth Whitening or Free Trial Offers, this one is for you. It takes all traffic types including incentivized traffic(except for Cash Back Sites).

$30.00 CPA (Pays on payment of S&H of Free Trial)

Posted by Missy at 05:50 AM | Comments (0)

November 13, 2006

The Challenge Heats Up - Caribbean Style!

The Challenge Heats Up  Support for the Breakaway Fitness Challenge continues to grow, with fans from around the world choosing sides and joining Team Scott or Team Jenny.  Taking a few days off after Ad Tech NY last week, Scott was amazed to find numerous people on the beach in the Caribbean wearing Team Scott t-shirts.  International Team Scott members were just as surprised to meet their champion in person, after following his exploits on the Internet.  "This just goes to show that our international membership drive is beginning to pay off," said Team Scott captain, Holly Heim. 

While Team Jenny has not verified any members outside the Denver metro area, rumors of an extensive underground support network are rampant.  The secretiveness and near fanatical loyalty of Team Jenny members makes it difficult to estimate their true numbers.  Recent attempts to infiltrate a Team Jenny meeting were unsuccessful, as only people who knew the team's secret handshake were admitted.

In yet another surprising turn of events, Team Jenny and Team Scott have found a new arena for their competition...Dodgeball.  An upcoming charity Dodgeball tournament will give the teams the opportunity to face off and pelt each other with large rubber balls.  Team captains Sara D'Onofrio and Holly Heim are carefully putting together their rosters in an effort to ensure victory.  Stay tuned for more information about this upcoming event.

Amidst all the excitement, our contestants stepped on the scale earlier today to weigh- in and assess their progress.  We have just passed the halfway point in the Fitness Challenge, so the pressure is on both of our participants to continue moving toward their ultimate goal of losing 30 pounds.    Were our contestants able to fight off the attraction of New York's many dining establishments?  Have early thoughts of Thanksgiving had any effect on recent meal choices?  Has the left over Halloween candy in the office proved to be too much of a temptation?  Visit www.BreakawayFitnessChallenge.com to find out!

Posted by Missy at 01:37 PM | Comments (0)

November 05, 2006

You Can Dress Us Up and Take Us Out!

During Ad:Tech, New York we unveiled our new Media Breakaway, LLC name and our
new booth.  We figured that since we were celebrating that we might as go
the whole way and break out the Tux's.  Here are some photos of our team,
dressed in their formal wear and looking very dapper, indeed!

Posted by Missy at 07:08 AM | Comments (0)

November 02, 2006

Team Scott vs Team Jenny Pep Rally

Here are some images of the "Team Scott vs Team Jenny" Weigh-in/Pep Rally that took place on Thursday, November 2, 2006

Scott and his team president, Holly

Jenny and her team president, Sara

"Team Scott 1"

"Team Scott 2"

"Team Scott 3"

"Team Jenny" enters a hostile environment

Posted by Missy at 06:12 AM | Comments (0)

October 30, 2006

Week #6 Weigh-In

On September 27, our competitors held their initial weigh in and kicked off the Breakaway Fitness Challenge. With just over a month completed, Scott and Jenny have shocked the nutrition and diet industry with their progress. A new diet book has been in the works for some time now and recently a camera crew was in the Media Breakaway offices to shoot footage for the accompanying video. Little did they know the drama they would witness and capture for posterity. The final scene on the video, with Jenny pleading her case to the camera crew "I can explain it! Muscle weighs more than fat! I'm telling you, muscle weighs more than fat!" is available for download on various websites.

After last week's stunning results, tensions were running high as our contestants stepped on the scale this week. Would Scott continue his steady progress, despite another week on the road? Could Jenny overcome her recent weigh-in nightmare and get back on track? Will Jenny & Scott's Mile High Diet Meals be in the freezer section of your local grocery store anytime soon? Visit www.BreakawayFitnessChallenge.com to find out!

Posted by Missy at 01:49 PM | Comments (0)

October 25, 2006

You're Invited!

If you're heading to ad:tech NY in two weeks you won't want to miss out on the biggest party of the conference. Join 1,500 of your friends for the Get Real Results Party! As one of the proud sponsors of this annual event, we want to make sure that all of our Affiliates have the chance to attend.

When: Monday, November 6, 2006

Where: Crobar

Doors will open at 9:00pm

If you would like to join us, please Click Here to visit the online registration form and add your name to the guest list. All guests must register in advance, so don't miss your chance to attend the hottest party in the city!

We will send out additional updates as the conference gets closer, but their are a limited number of tickets available so get yours now!

Posted by Missy at 06:25 AM | Comments (0)

Refer a Friend and Get Rewarded

We are excited to announce the CPA Empire® Refer-a-Friend Program! From now through December 31, 2006 you can earn a special bonus for referring new Affiliates. This bonus is above and beyond your normal 2nd-tier commission based on your referral's productivity. For each new Affiliate you refer during this promotion, we will match the commission on their first month's earnings (up to $250) and provide it to you as a bonus.

To participate in this promotion, simply Click Here and fill out the online form, providing your referral's name and contact information. We will then contact your referral by email and phone to provide information about becoming CPA Empire® Affiliates. It's just that simple!

Please Click Here for additional information on official program rules and program details.

Posted by Missy at 06:22 AM | Comments (0)

October 23, 2006

Muscle Weighs More than Fat!

Week 4 is in the books and the results are startling. Both of our contestants continued to make progress during the first three weeks of the Challenge, steadily moving toward their 30 pound weight loss goals. As the fourth week began, both Scott and Jenny faced some serious challenges. Each contestant would travel for several days during the week.

It's one thing to stay on a strict diet at home, but entirely different when you have to eat all your meals at restaurants and all-you-can-eat buffets. One of our contenders showed tremendous will power and overcame the challenges of eating on the road. Our other contestant appears to have been... less successful.

Which competitor stayed focused on the Challenge despite innumerable temptations? Which contestant ate birthday cake over the weekend? Who keeps pointing out that muscle weighs more than fat? Will this week's results have an impact on our participants' revenue split on any future diet book deals? Visit www.BreakawayFitnessChallenge.com to find out!

Don't forget to enter our Affiliate contest. Guess our contestant's total combined weight loss during the Challenge for a chance to win $1,000! (See contest rules for details.) Visit www.BreakawayFitnessChallenge.com to sign up today!

Posted by Missy at 06:45 AM | Comments (0)

Help Wanted!

Westminster, CO – October 23, 2006 – Media Breakaway, LLC announced plans to add as many as 19 positions in its Westminster, CO office. The company has continued its rapid growth in 2006 and these positions are geared toward optimizing current business line performance, while preparing for new initiatives later this year and into 2007.

For each position, the company is focused on finding the ideal candidate. “We have a tremendously talented and motivated team in place and want to make sure that we continue to bring in people who can add real value to the company,” said Steven Richter, President of Media Breakaway.

Positions to be filled in the near term include roles in Affiliate Management, Search Engine Marketing, Media Buying, Project Management, IT, Product Management, and Human Resources.

“Managing growth is one of the most exciting and challenging prospects for any business,” said Scott Richter, CEO of Media Breakaway. “As companies grow, it is easy for them to lose track of the core values that made them successful. Our goal is to maintain our focus on providing unparalleled service to our clients and an entrepreneurial environment for our team members, to ensure our continued success.”

Job descriptions for all immediate openings will be posted at www.mediabreakway.com. Interested candidates can also send their resumes to careers@mediabreakaway.com.

Posted by Missy at 04:53 AM | Comments (0)

October 20, 2006

Check us out at ecomXpo and at Ad:Tech

With the year-end rapidly approaching, there are a number of industry conferences coming up. The first is eComXpo - October 24-26. This is a virtual trade show you can attend from your office. Visit http://www.ecomxpo.com/comp to register for the show. Attendance is free.

The conference highlights include a presentation by our own Missy Ward. Be sure to stop by the CPA Empire virtual booth and say hello. Our Affiliate Managers will be at the booth and look forward to chatting with you. Visitors to our booth will also have the chance to win an iPod Nano! Be sure to come by and sign up for the contest!

In early November we will be attending ad:tech New York. This is one of the biggest shows of the year and we will have a large group heading to the Big Apple for the event. We have some exciting events planned for the show and will be letting you know more about them in the upcoming weeks. So keep an eye on your Affiliate Newsletter for more information.

Posted by Missy at 04:45 AM | Comments (0)

October 17, 2006

We're Getting New Digs!

Westminster, CO October 17, 2006 – Media Breakaway, LLC, an industry leader in online direct marketing today announced plans to move their corporate offices to a new location.

“This move is an important and exciting step for our company,” said Steve Richter, President of Media Breakaway. “Our current offices have been a great home for the company as we have grown from a small startup to our current size, having over 40 team members and several business divisions. The new location will give us tremendous flexibility to design a space that meets our needs today and can accommodate our continued growth in the years to come.”

The new building is located near Pecos Street and W. 121st Avenue, Westminster CO, which is within view of the current Media Breakaway headquarters. Keeping the office in the same general area was an important factor in selecting this new location.

“We definitely have strong ties to this community, with many of our team members living very close to the office,” said Scott Richter, CEO of Media Breakaway. “We made sure to consider the needs of our staff along with our company objectives, when we began looking for a new location. The new offices really provide us with the best of both worlds.”

Media Breakaway’s new headquarters will have over 10,000 square feet, with additional space available as the company expands. The building also provides a workout room and other amenities

The company is currently working on design plans for the new office space and team members are expected to begin moving in as early as March, 2007.

Posted by Missy at 04:43 AM | Comments (0)

October 16, 2006

Week #3 Weigh-In

The third week has come and gone in our Breakaway Fitness Challenge. In week two, our competitors continued to make great progress, with Scott losing 4 and Jenny dropping 3.6 pounds. Diet and nutrition experts have been calling all week trying to learn our contestants' secrets. With a potential diet book deal in the works, the pressure is on to keep dropping the pounds in the weeks ahead.

How did our competitors do in week three of the Challenge? Have dreams of carrot cake gotten to either of our contestants? Is it true that Jenny was visiting the website of a local all-you-can-eat buffet and planning out a possible future meal? Visit www.BreakawayFitnessChallenge.com to catch up on the Challenge!

Be sure to enter our Affiliate contest. Guess our contestant's total combined weight loss during the Challenge for a chance to win $1,000! (See contest rules for details.) Visit www.BreakawayFitnessChallenge.com to sign up today!

Posted by Missy at 06:54 AM | Comments (0)

October 13, 2006

Next Webinar: Advertising Best Practices

Media Breakaway, LLC Announces the Next in a Series of Ongoing Webinars for their Affiliates and Advertisers: Advertising Best Practices

Industry Expert, Steve Richter to Provide Techniques for Avoiding Legal Pitfalls When Creating Online Advertisements

Westminster, CO October 13, 2006 – Media Breakaway, LLC, an industry leader in online direct marketing and home of CPAEmpire.com today announced the next in a series of Webinars for their Affiliates and Advertisers entitled “Advertising Best Practices.” Guest speaker, Steven Richter, President and General Counsel for Media Breakaway, LLC and highly recognized Internet Law Attorney, will focus on how advertisers and affiliates can limit their legal risks associated with advertisements and still effectively market online. The Webinar is scheduled for Friday, October 27, 2006 at 12:00pm MST.

In the presentation, Mr. Richter will discuss advertising content and privacy concerns that are actively being scrutinized by the Federal Trade Commission, Food and Drug Administration, Department of Justice and the Federal Bureau of Investigation. He will provide case examples of advertising hazards and present the legal consequences of not adhering to recognized best practices. The content being delivered in the Webinar is designed to provide CPAEmpire’s Affiliates and Advertisers the latest information on Online Advertising Laws and will allow attendees to immediately apply the recommended procedures to their marketing approach.

“We are very pleased to have Steve Richter impart his words of wisdom on Advertising Best Practices,” said Missy Ward, Director of Public Relations at Media Breakaway, LLC and Co-Founder of Affiliate Summit, Inc. “Online Legal Compliance is one of the hottest topics out there for Affiliates, Affiliate Managers and Merchants, and Steven’s experience and understanding of the subject matter is extremely valuable for the Affiliate Marketing Community. CPAEmpire.com’s Affiliates and Advertisers are fortunate to have access to this valuable content and Steven’s expertise. I personally look forward to his session at Affiliate Summit 2007 West in Las Vegas as well.”
“Knowledge and relationships are the key to success in this business,” said Steven Richter. “We will continue to deliver on our commitment to our Affiliates and Advertisers through our Exceeding Expectations Everday (“E3”) program. Our Webinar Series is just one more channel that conveys our company’s core values and practices that have allowed us to achieve so much success.”

You must be an active Affiliate or Advertiser with CPAEmpire.com to attend this Webinar and to sign up for future presentations. Visit http://www.CPAEmpire.com to find out more information about joining the affiliate network.

Posted by Missy at 03:08 AM | Comments (0)

October 10, 2006

Six New Additions to our Family

Westminster, CO October 10, 2006 – Media Breakaway, LLC, an industry leader in online direct marketing today announced six additions to the company. The following people have recently joined the company; Amanda Barry – Corporate Counsel, Doug Davis – Affiliate Manager, Jason Lancaster – Manager of CPA Empire, Matt Sais – Billing and Collection Specialist, Beaudon Spaulding – Director of Offline Data Marketing, and Aimiee Taublieb – Project Manager.

“We are excited to bring on so many highly talented and enthusiastic people to our team,” said Steve Richter, President of Media Breakaway, LLC. “As we continue our rapid growth, each new team member will play an important role in our future success.”

As Corporate Counsel, Amanda’s role is to ensure legal compliance with all business initiatives, implement strategic legal policies, negotiate agreements and handle employment matters for the company.

Doug joins our outstanding group of Affiliate Managers. In this role, Doug acts as the key day-to-day contact for a number of CPAEmpire Affiliates. He has already begun assisting his affiliates to grow their businesses and is receiving rave reviews for his client service skills.

In the role as Manager of CPAEmpire, Jason will manage all of the Affiliate Managers and help them provide even higher quality service to their Affiliates.

Matt has joined the accounting department as Billing and Collection Specialist. In this position, Matt will be responsible for preparing customer billing, investigating billing issues and verifying charge accuracy.

As Director of Offline Marketing, Beaudon will be taking a leadership role for a new division of the company, focused on providing another effective marketing resource for Media Breakaway advertisers and other clients.

Aimiee has taken on the position of Project Manager and will be working on a wide variety of projects and initiatives designed to enhance the company’s services.

“We will continue adding exceptional people to our staff during the remainder of this year,” said Steve Richter, President. “This growth phase is a very important time for us. While we bring in more people to help increase our business, we will continue to focus on the company values and practices that have allowed us to achieve so much success.”

Posted by Missy at 04:41 AM | Comments (0)

October 06, 2006

Scott Richter Accepts the Challenge

It looks like Scott Ricther isn't a chicken after all. Not only has he stepped up to the plate to accept the Affiliate Summit Challenge but he wants to up the ante, too.

See Scott's Video Response below:

Posted by Missy at 03:22 AM | Comments (3)

October 04, 2006

Affiliate Summit Challenges Scott Richter

Scott may be off to a good start but everyone knows that fast losses can result in equally fast gains.

Affiliate Summit is so confident that Jenny is going to take this competition that we want to up the ante.

See our challenge below:

Well Scott... Are you in?

Posted by Missy at 07:17 AM | Comments (0)

"Team Scott Takes the Lead"

WESTMINSTER, CO.- October 4, 2006 – Scott Richter, CEO of Media Breakaway, LLC, takes the lead in the Media Breakaway Fitness Challenge.

After their first week in the Media Breakaway “Fitness Challenge”, Scott Richter and Jenny Frederick are getting a taste of what they’ve actually gotten themselves into.

When our two contestants signed up for this challenge, they both knew that above anything else they wanted to lose the weight and be healthier. Little did they know that what was supposed to be a simple contest would manifest into an Extreme Competition that seems to have taken on a life of its own.

On Monday, October 2nd, officially one-week into the contest, both Scott and Jenny had to step on the scale for the first time and face the reality of their situations.

“Scott’s been working out like a mad-man and I’ve been helping by cooking him healthy dinners at night. I’ve already lost 5 pounds because of this competition and I’m not even participating,” said Steve Richter, President of Media Breakaway, LLC and spokesperson for “Team Scott”.

“We’ve got the momentum going. Jenny’s been at the gym 3 hours a night mixing cardio with strength training,” said said Sara D’Onofrio, CPAEmpire.com Affiliate Manager and spokesperson for “Team Jenny”. “Scott’s been a little cocky about winning so we are planning to use his over-confidence to our advantage.”

Scott put on an impressive show out of the gate with a 12 pound weight loss in just one week. Jenny’s drop was equally remarkable, clocking in at 6 pounds.

Both participants say they are prepared to give 100% during this competition, but are admitting that the combination of the diet, work out schedule, and the pressure of the contest itself, is definitely a challenge.

So “Team Scott” is ahead right now but the Media Breakaway Fitness Challenge is just beginning. We’ll have the results of the second weigh-in next week but in the meantime, you can get into the action by voting for your favorite at http://www.breakawayfitnesschallenge.com/. Affiliates of CPAEmpire.com can also participate in the contest to win $1,000 by guessing their combined weight loss by end of the contest period.

Posted by Missy at 07:11 AM | Comments (0)

CPAEmpire Loses, Affiliates Win

CPAEmpire Loses, Affiliates Win
by Jim Kukral, Publisher of ReveNews

They're losing weight, that is... more below.

Nobody needs to convince ReveNews readers that affiliate marketing is a relationship-based business. We all realize that the differences between success and failure in this industry goes way beyond tracking solutions.

Now, I normally don't write about affiliate marketing issues too much anymore. There are plenty of more qualified ReveNews bloggers who can do that much better than I can. However, when I see something happening in the industry that makes sense to me, I like to recognize it.

It seems the team over at CPAEmpire are having a little competition called the "Breakaway Fitness Challenge", and are letting their affiliates in on it.

See more of his article here: http://www.revenews.com/jimkukral/archives/002347.html

Posted by Missy at 04:15 AM | Comments (0)

CPAEmpire Loses, Affiliates Win

CPAEmpire Loses, Affiliates Win
by Jim Kukral, Publisher of ReveNews

They're losing weight, that is... more below.

Nobody needs to convince ReveNews readers that affiliate marketing is a relationship-based business. We all realize that the differences between success and failure in this industry goes way beyond tracking solutions.

Now, I normally don't write about affiliate marketing issues too much anymore. There are plenty of more qualified ReveNews bloggers who can do that much better than I can. However, when I see something happening in the industry that makes sense to me, I like to recognize it.

It seems the team over at CPAEmpire are having a little competition called the "Breakaway Fitness Challenge", and are letting their affiliates in on it.

See more of his article here: http://www.revenews.com/jimkukral/archives/002347.html

Posted by Missy at 04:15 AM | <